I remember very clearly some pretty empty nights at Sanctuary, and especially SinCity waaaaaay back when. But as patrons, we were stubborn bastards and kept going, kept flyering, kept posting pictures, and kept telling our friends to go, and *ta daa*, look at it now! They line up for SinCity down the block at 9:00, and it's 4 YEARS in the running now. There's only a handful of SinCity nights I've ever missed (mostly when I was in NZ). I like SinCity because I have a costume fetish. How many other places can I comfortably get that fix? Think I'm gonna let it disappear? Nope.
Moral of the story: If you love a night, GO. And tell everyone you know to go. And then keep going. Maybe pick up a few flyers and spread 'em around. Post about what a great time you had in your online journal, or in a chat forum, etc. Every little bit helps. Your reward for helping promote it (because that's what you're helping doing, by giving it a great review and getting people to go) is that the night will still be there for you.
;)
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